The 27 best anti-Prime Day deals for Amazon skeptics in the US – from Best Buy, REI and more | Life and style

The 27 best anti-prime day deals for amazon skeptics in the us – from best buy, rei and more | life and style


Every summer, Amazon entices sweaty consumers with steep discounts on everything from slushie machines to tower fans in a tradition appropriately known as Prime Day. But you don’t need to sit out the savings if you don’t have a Prime membership (or just prefer not to shop at Amazon).

To compete with Prime Day, many of Amazon’s biggest competitors now dial their own prices to the lowest of the year during the same week. From Walmart to boutique brands including Cozy Earth and Caraway, everyone wants to lure you away from the Jeff Bezos-founded mega-retailer. And they’re willing to offer impressive discounts to do it.

With so many competing sales swirling, we’ve rounded up our 27 favorite sales on trusted products the Filter staff have personally tested. These are products we recommend even without a sale, which makes them exceptional buys at these prices.

We are updating this list daily with new deals throughout the Prime Day sale. If you’d like to find the best Prime Day deals, we have those too.


At a glance: the very best non-Amazon deals

Now $63, originally $87 at Anyday
Now $86.40, originally $108 at Cozy Earth
Now $799, originally $998.75 at Helix Sleep
Now $179.99 at Best Buy, originally $249.99
Now $35, originally $89.95 at Gap
Now $16.80, originally $24 at Laneige
Now $279.99, originally $349.99 at Walmart

Best kitchen deals

Anyday Four-Piece Glass Round Dish Set + Cookbook Bundle

1000

Anyday

Four-Piece Glass Round Dish Set + Cookbook Bundle

$63


No 5 Cast-Iron Chef Skillet

1000

Field Company

No 5 Cast-Iron Chef Skillet

$100

Field company no. 5 cast iron chef skillet
Photograph: Courtesy of Field Company
Now $100, originally $125 at Field Company

The best cast-iron skillet for beginners that we’ve ever tested “proves the pricier stuff is worth it”, according to Karen Yuan, the Filter’s commissioning editor. The pan is ultra-light with sloped edges that help cradle your eggs while its lightweight construction primes you for comfortable extended use. Use our exclusive code FIELD20 for 20% off the whole site.

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Field Company

No 5 Cast-Iron Chef Skillet

$100


Caraway Clean Start Bundle

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Caraway

Clean Start Bundle

$995

A photo of the caraway clean start bundle
Photograph: Courtesy of Caraway
Now $995, originally $1,900 at Caraway

Caraway’s ability to churn out a proper nonstick pan is well-documented. If you’re lucky enough to own an induction stove, the 40-piece bundle of the best induction cookware we’ve ever tested is now 48% off. In testing, we found it transitions seamlessly from the stovetop to the oven, feels lightweight and features a mess-proof, nontoxic, nonstick surface.

1000

Caraway

Clean Start Bundle

$995


NutriBullet Original Personal Blender

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NutriBullet

Original Personal Blender

$49.99

A photo of the nutribullet original personal blender
Photograph: Courtesy of Target
Now $49.99, originally $69.99 at Target

Out of every high-tech kitchen gadget chef Rukmini Iyer uses, this personal blender from NutriBullet gets the most mileage. “It gets used several times a day for smoothies, pesto and the like. And it makes the smoothest, most velvety soup,” she says. It’s now 29% off, cheaper than anywhere else on the internet.

1000

NutriBullet

Original Personal Blender

$49.99


Le Creuset Signature Petite Cocotte

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Le Creuset

Signature Petite Cocotte

$21.96

A photo of le creuset signature petite cocotte
Photograph: Courtesy of Sur La Table
Now $21.96, originally $31.95 at Sur La Table

For a display-worthy dessert or mac and cheese boasting an impeccable cuisson, fewer brands do it better than Le Creuset. “If you’re not quite ready to invest in a Dutch oven, try out one of the heritage French cookware brand’s small cocottes,” contributor Megan Wahn recommends. Add it to your meal-prep rotation in all 12 colorways for 31% off.

1000

Le Creuset

Signature Petite Cocotte

$21.96


Printique Personalized Ceramic Mug

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Printique

Personalized Ceramic Mug

$7.50

A photo of printique ceramic mug
Photograph: Courtesy of Printique
Now $7.50, originally $10 at Printique

Everyone deserves an emotional support mug. Make their morning sip that much sweeter (or bitter, depending on how they take it), with this highly giftable customizable mug from Printique available in two sizes and two colors. Already fairly priced, use code GUARDIAN25 to knock 25% off the price until 7 July.

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Printique

Personalized Ceramic Mug

$7.50


Best home deals

Cozy Earth Waffle Bath Towels

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Cozy Earth

Waffle Bath Towels

$86.40

A photo of cozy earth waffle bath towels
Photograph: Courtesy of Cozy Earth
Now $86.40 for set of two, originally $108 at Cozy Earth

Towel off the right way with these Filter-favorite waffle towels from Cozy Earth featuring “pockets and dimples [that] give you more surface area to help with absorbency without adding a lot of thickness”, according to Jon Chan, our Filter tester. Quick-drying and stylish, they’re a strong addition to your shower setup, now 20% off.

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Cozy Earth

Waffle Bath Towels

$86.40


Frontgate Resort Collection Bath Towel

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Frontgate

Resort Collection Bath Towel

$35

A photo of frontgate monogrammed bath towels
a photo of Frontgate Monogrammed Bath Towels Photograph: Courtesy of Frontgate
Now $35, originally $50 at Frontgate

Thanks in part to its lighter-weight construction and customizable monogram options, this bath towel, now 30% off, makes for a mean housewarming or just-because gift: “Have you ever seen a movie that depicts a rich person’s home or at a five-star hotel, and they have monogrammed towels? Frontgate can give you that look and feel,” says Chan.

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Frontgate

Resort Collection Bath Towel

$35


Bedsure GentleSoft Throw Blanket

717

Bedsure

GentleSoft Throw Blanket

$40.49

Bedsure gentlesoft fluffy fuzzy throw blanket
Photograph: Courtesy of Target
Now $40.49, originally $89.98 at Target

We said it: those Instagram-famous Lola Blankets that cost $275 are way overhyped. Sure, it has that luxurious bubbly texture, but we found a dupe at less than a quarter of the price. The Bedsure is just as soft and warm, and is made from the same Oeko-Tex Standard 100 certified faux fur. Unlike the Lola Blanket, it literally gives you more for your money thanks to its extra 10in of length. And it’s on sale right now for 55% off.

717

Bedsure

GentleSoft Throw Blanket

$40.49


Drowsy Moonlight Shadow Eyelash-Protecting Sleep Mask

1000

Drowsy

Moonlight Shadow Eyelash-Protecting Sleep Mask

$66.75

Drowsy moonlight shadow eyelash protecting mask
Photograph: Courtesy of Drowsy Sleep Co
Now $66.75, originally $89 at Drowsy

Next time you’re drowsy, be sure to reach for the best silk sleep mask we’ve ever tested, now 25% off. “The silk is dense, smooth and incredibly, well, silky. And because the mask is one long, pillowy strip of silk with a Velcro closure and no separate strap, it won’t frizz or otherwise mess up your hair,” says our well-rested reviewer, Juno DeMelo.

1000

Drowsy

Moonlight Shadow Eyelash-Protecting Sleep Mask

$66.75


Aivituvin Catio Cat Enclosure

1000

Aivituvin

Catio Cat Enclosure

$223.19

A photo of aivituvin cat enclosure
Photograph: Courtesy of Walmart
Now $223.19, originally $399.99 at Walmart

With this cat mom-approved “catio,” unleash your bored or understimulated cat in the great outdoors “without the risk of anxiety, trauma, or disease”, a veterinarian told us. Bring all the cats to your yard with this enclosed cat condo for 44% off.

1000

Aivituvin

Catio Cat Enclosure

$223.19

***

Helix Sleep Dusk Mattress

1000

Helix Sleep

Dusk Mattress

$799


Best fashion and beauty deals

Bonobos Everyday Linen Shirt

1000

Bonobos

Everyday Linen Shirt

$69

A photo of the everyday linen shirt
Photograph: Courtesy of Bonobos
Now $69, originally $110 at Bonobos

“A well-fitting elevated basic will do more than a trend piece,” a personal stylist told us of this warm-weather staple that’s now 37% off. Grab this breezy, button-down linen number in your choice of fit and in the Black Puppytooth colorway for easy summer dressing.

1000

Bonobos

Everyday Linen Shirt

$69


Gap Heavyweight Easy Baggy Sweatpant Jeans

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Gap

Heavyweight Easy Baggy Sweatpant Jeans

$35

A photo of heavyweight easy baggy sweatpant jeans
Photograph: Courtesy of Gap
Now $35, originally $89.95 at Gap

These thick and velvety sweatpant jeans were comfortable enough to work out and nap in, and now you can experience that same versatility for 60% off in both the dark navy and black wash versions. “If comfort is your main goal, Gap is the way to go with its heavyweight fabric and chunky waistband that could effectively replace your pajamas,” according to my review.

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Gap

Heavyweight Easy Baggy Sweatpant Jeans

$35


Laneige Lip Sleeping Mask

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Laneige

Lip Sleeping Mask

$16.80

A photo of laneige lip sleeping mask
Photograph: Courtesy of Laneige
Now $16.80, originally $24 at Laneige

Few beauty products have earned their viral stripes quite like Laneige’s lip sleeping mask, “a cult overnight mask” that “has a lovely balmy texture, is highly smoothing, and comes in several lovely scents”, according to Hayley Spencer, a Filter reviewer. The popular berry scent is now 30% off.

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Laneige

Lip Sleeping Mask

$16.80


Aligne Mavis Reversible Jacket

1000

Aligne Mavis

Reversible Jacket

$143.81

A photo of aligne mavis reversible jacket
Photograph: Courtesy of Nordstrom
Now $143.81, originally $295 at Nordstrom

You’re essentially getting two garments in one with this reversible barn jacket, but sweetening the deal further is its 51% discount. “Instead of defaulting to denim and leather jackets, switch things up with structured pieces like cropped trench coats or barn jackets,” Erin Watton, a personal stylist, told us.

1000

Aligne Mavis

Reversible Jacket

$143.81


Isle of Paradise Self-Tanning Mousse

1000

Isle of Paradise

Self-Tanning Mousse

$26.25

A photo of isle of paradise self tanning mousse
Photograph: Courtesy of Kohl’s
Now $26.25, originally $35 at Kohl’s

It’s no secret a suntan can do more harm than good. Get sun-kissed the healthier way with one of the top sunless tanners out there, now 25% off. “Isle of Paradise is particularly brilliant across skin tones, adding a rich, healthy glow more akin to your natural shade than that of a cantaloupe,” according to a beauty editor.

1000

Isle of Paradise

Self-Tanning Mousse

$26.25


Best travel and outdoor deals

Ninja Outdoor FrostVault Wheeled Cooler

1000

Ninja

Outdoor FrostVault Wheeled Cooler

$279.99

Ninja outdoor frostvault wheeled cooler
Photograph: Courtesy of Walmart
Now $279.99, originally $349.99 at Walmart

Whether you’ll be camping off-grid or packing up the car for a change of scenery, you can never be too prepared in the food department. Chief among its standout properties, this Filter-vetted cooler features a chilled storage drawer to keep items separate, with superior drainage, strong ice retention and smooth wheels. Make it your fifth wheel for 20% off.

1000

Ninja

Outdoor FrostVault Wheeled Cooler

$279.99


Backcountry Kanarra 2.5L Men’s Rain Jacket

1000

Backcountry

Kanarra 2.5L Men’s Rain Jacket

$69.30

A photo of kanarra 2. 5l men’s rain jacket
Photograph: Courtesy of Backcountry
Now $69.30, originally $99 at Backcountry

A packable rain jacket is your ticket to staying comfortable no matter what’s on your travel itinerary. With its ability to reliably keep water out and hold up well through continuous rain exposure, the best budget-friendly Pfas-free rain jacket we’ve ever tested is now even easier on the wallet at 30% off.

1000

Backcountry

Kanarra 2.5L Men’s Rain Jacket

$69.30


Best tech deals

Sony WF-1000XM5 Noise-Cancelling Earbuds

1000

Sony

WF-1000XM5 Noise Cancelling Earbuds

$248

Sony wf 1000xm5 true wireless noise cancelling earbuds
Photograph: Courtesy of Best Buy
Now $248, originally $328 at Best Buy

Knock $80 off the price of the best wireless earbuds to ever grace our ears. “With deeply resonant bass that never fails to send shivers down my spine and crystal-clear highs that do justice to virtuoso singers and cantankerous podcasters alike, the XM5 are that portal to another world,” says Filter reviewer Simon Cohen.

1000

Sony

WF-1000XM5 Noise Cancelling Earbuds

$248


Suri 2.0 Electric Toothbrush

1000

Suri

2.0 Electric Toothbrush

$108


Kobo Libra Colour E-Reader

1000
A photo of the kobo libra colour
Photograph: Courtesy of Kobo
Now $229.99, originally $259.99 at Kobo

Can’t be bothered to set foot in your library when the sun is a-shinin’ and you’ve got flights to catch? Our best-tested e-reader lets you download titles directly from your public library, and you can bring stories to life with customized fonts and colors. Knock $30 off the price until 2 July.

1000

Shokz OpenRun Pro 2 Headphones

1000

Shokz

OpenRun Pro 2 Headphones

$124.99

A photo of the shokz openrun pro 2
Photograph: Courtesy of REI
Now $124.99, originally $179.95 at REI

When bone conduction technology meets bass-forward sound, you get the Shokz OpenRun Pro 2 headphones that effortlessly handle low tones. “Instruments, drums and vocals have more depth, which is particularly good for podcasts and dance tracks,” according to Samuel Gibbs, the Guardian’s consumer tech editor. Get them now for 30% off.

1000

Shokz

OpenRun Pro 2 Headphones

$124.99


JLab JBuds Sport ANC 4 Earbuds

1000

JLab

JBuds Sport ANC 4 Earbuds

$35.99

Jlab jbuds sport anc 4 earbuds
Photograph: Courtesy of JLab
Now $35.99, originally $69.99 at JLab

One Filter contributor concedes she’s a “slow but very sweaty jogger, and my old earbuds used to switch off or slip out of my ears when I ran”. But with these noise-cancelling earbuds, “I finally completed Couch to 5K and stuck to a regular running routine,” Rachel Dixon says. Nab them for nearly 50% off before your next run.

1000

JLab

JBuds Sport ANC 4 Earbuds

$35.99


Sonos Move 2 Speaker

1000

Sonos

Move 2 Speaker

$399.99

Speaker in truck bed with other camping gear
Photograph: Courtesy of Best Buy
Now $399.99, originally $469 at Best Buy

As the brand’s biggest and boldest speaker yet, Sonos’ Move 2 is equipped to provide the soundtrack to all your core summer memories. Bottom line: “If you’re a believer in the buy-it-for-life philosophy, Sonos more than justifies the Move 2’s premium price,” according to Cohen. Nab it now for 15% off.

1000

Sonos

Move 2 Speaker

$399.99

Garmin Forerunner 165 Music

1000

Garmin

Forerunner 165 Music

$199.00

A photo of garmin forerunner 165 music
Photograph: Courtesy of Walmart
Now $199.00 at Best Buy, originally $249.99

The ultimate running buddy fits around your wrist. “Between all of its tracking capabilities and its long battery life (up to 11 days in smartwatch mode), plus the ability to download music for offline listening, this watch is well worth the investment,” according to our editorial coordinator Lauren Gould. Get $50 off in both the Black and White colorways.

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Garmin

Forerunner 165 Music

$199.00

Apple AirPods Pro 3

1000

Apple

AirPods Pro 3

$179.99

A photo of apple - airpods pro 3
Photograph: Courtesy of Best Buy
Now $179.99 at Best Buy, originally $249.99

Apple is not known to be generous with discounts on new gear, so we’re jumping on this opportunity to grab a set of Apple AirPods Pro 3 – less than a year old! – for $70 off. In testing, reviewer Simon Cohen found they truly shine when connected to an iPhone, offering a host of tricks like spatial audio with head tracking, hands-free Siri access and heart rate monitoring.

1000

Apple

AirPods Pro 3

$179.99


Based in the UK? Read the best alternative Prime Day deals in the UK on the products we love



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